How to Increase Shopify AOV: 9 Proven Strategies

Imagine this: A customer adds a $40 item to their cart, but leaves with $60 worth of goodies—thanks to a smart bundle and a free shipping nudge. That's the power of boosting Average Order Value (AOV). In late 2025, with global eCommerce AOV hovering around $145 across industries, Shopify stores using targeted tactics see 10-30% lifts, turning modest sales into revenue machines.

In this guide, you'll learn exactly how to calculate AOV, industry benchmarks, and 10 battle-tested strategies drawn from Shopify's latest insights and real store case studies. Whether you're on Basic Shopify or Plus, these steps include free tools, top apps, and examples like Coconu (20% AOV boost) and Hush (2x post-purchase revenue). By the end, you'll have a plug-and-play plan to increase your AOV by 15-25% in weeks.

What Is AOV and Why Track It?

Average Order Value (AOV) measures the average dollar amount spent per order. It's a North Star metric for profitability—higher AOV means fewer orders needed to hit revenue goals, lowering acquisition costs.

The Simple Formula

AOV = Total Revenue ÷ Total Number of Orders

Example: $10,000 revenue from 200 orders = $50 AOV. Track it in your Shopify Analytics dashboard under Reports > Orders. Pro tip: Also check median (middle value) and mode (most common) AOV to spot outliers—Shopify's demo store Kinda Hot Sauce has a $24 mean but $15 mode.

2025 Benchmarks

Source: Shopify's 2025 AOV Report, Sep 2025.

A "good" AOV grows 5-10% quarterly while maintaining margins. Pair it with Revenue Per Visitor (RPV = AOV × Conversion Rate) for full impact. Stores ignoring AOV chase volume at thin margins—focus here to scale smartly.

Strategy 1: Set Free Shipping Thresholds (20-30% AOV Lift Potential)

Nothing motivates like free shipping. Set thresholds 20-30% above your current AOV (e.g., $65 if AOV is $50) using progress bars. 58% of shoppers add items to qualify, and qualifying orders average 30% higher value.

Real Example: Kopari Beauty offers a free mini face cream for $60+ orders, promoted in-cart. Result? Impulse adds without cart abandonment.

How to Implement on Shopify:

1. Go to Settings > Shipping and Delivery > Create a free shipping rate at your threshold.

2. Add a progress bar app like Hextom: Free Shipping Bar (free plan available).

3. Test messaging: "Add $15 more for free shipping!"

Apps: Pop Convert ‑ Pop Ups, Banners – 4.9/5 stars, used by 50k+ stores.

Strategy 2: Bundle Products for Easy Wins (10-30% AOV Boost)

Bundles sell more inventory at a discount (e.g., 15% off a kit), reducing decision fatigue. They're 68% more effective than new customer acquisition.

Real Examples:

• Coconu: Bundles boosted AOV by 20%.
• Maev: Saw 15% AOV increase and 20% more units per transaction.
• BioLite: Stove + camping gear bundles for one-click outdoor meals.

Shopify Steps:

• Use the free Shopify Bundles app to mix products.
• Types: Fixed (e.g., starter kit), Volume (buy 3, save 20%), Mix-and-Match.

Strategy 3: Upsell Premium Upgrades and Cross-Sell Complements

Upsell: Swap for better (e.g., pro laptop). Cross-sell: Add-ons (e.g., mouse). Together, they drive 10-30% of revenue.

Real Examples:

• Fashion store: "Complete the look" accessories → 27% AOV increase (SkaiLama case).
• Electronics: Cases + cables → 40%+ accessory conversion.
• Ridge Wallet: $95 classic next to $150 MagSafe → visual side-by-side upsell.

Timing: Product pages (pre-cart), cart drawer, checkout.

Apps: ReConvert Upsell & Cross-Sell – Post-purchase leader, 10-25% conversion rates.

Rule: Keep add-ons <25% of cart value to avoid friction.

Strategy 4: Nail Post-Purchase Upsells (9-20% AOV Lift)

After checkout, customers are committed—upsell risk-free. Average 9.74% AOV boost, with top stores at 10-20%.

Real Examples:

• Hush: 2x revenue from post-purchase, ~10% take rate.
• BREZ: $1M upsell revenue in 18 months.
• Doe Lashes: Lash applicators post-skincare → impulse heaven.

Ideas: Second protein jar, phone case, subscription save.

Apps: AfterSell or ReConvert – AI personalization, one-click.

Strategy 5: Volume Discounts and Tiered Pricing

"Buy 2, save 10%; Buy 3, save 20%" targets bulk buyers. Pura Vida's bracelet mixer uses a progress tracker for fun stacking.

Real Example: Lathr Personal Care: Mix-and-match bundles → $17k sales in 30 days.

Apps: Koala Bundles Volume Discounts – Easy tiers.

Strategy 6: Launch Loyalty Programs

Points for perks (free shipping at 100 points) boost repeat AOV by 12-18%.

Real Example: OSEA Malibu's Sea Rewards: Tiered gifts → lifetime loyalty.

Apps: Smile.io – Free tier, points + referrals.

Strategy 7: AI-Powered Personalization

Tailored recs outperform discounts 3x. "Frequently bought together" on product pages → 369% AOV spike for engagers.

Apps: Rebuy for AI upsells.

Strategy 8: Subscriptions for Recurring Value

"Subscribe & save 15%" lifts AOV to $47 average (11% YoY growth).

Real Example: Death Wish Coffee: 20% off pods → higher quantities.

Apps: Recharge or Shopify Subscriptions (free).

Strategy 9: A/B Test Everything (Proven 18-32% Gains)

Test thresholds, bundles via apps.

Real Examples:

• Swanky Agency: A/B testing → 32% AOV.
• Blend Commerce: Homepage hero → revenue + AOV lifts.

Tool: Google Optimize or Shopify's draft orders.

Actionable Takeaways: Your 7-Day AOV Boost Plan

• Day 1: Calculate AOV in Shopify Analytics. Set free shipping at 25% above mode.
• Day 2: Install Shopify Bundles (free) – Create 3 bundles, A/B test on top products.
• Day 3: Add ReConvert (14-day trial) for cart/post-purchase upsells. Pick 2-3 complements per product.
• Day 4: Launch volume discounts via Koala. Email VIPs (RFM segment) your new perks.
• Day 5: Enable AI recs with Search & Discovery. Add progress bar.
• Day 6-7: A/B test 1 change (e.g., threshold messaging). Track RPV.
• Ongoing: Aim 5-10% monthly growth. Segment new/returning customers.

Quick Wins Table:

Wrapping Up: Start Small, Scale Big

Boosting AOV isn't about gimmicks—it's psychology meets data. From Coconu's 20% bundle win to BREZ's $1M upsells, these tactics work because they add real value. Pick 2-3 strategies, test rigorously, and watch revenue compound.

Your store's primed for 2026 growth. Implement one today—what's your first move? You've got this.